My friend Lisa asked me a pretty basic question that doesn't really get asked much, but she asked it and it sparked an idea for a new article to write. My friend Lisa said, "I know BeachBody is great, the products are great and the services are great and all that but how do you get the word out and market it all?
My answer to Lisa over the phone was a little different than my article here because I was answering a question in a specific context but it certainly inspired a new article. So here is a shout out to Lisa for asking so that I could answer it for you AND so that I could be inspired to write my next piece of literature that other people will hopefully benefit from :)
Ideally 3 characteristics have to come together to be a great network marketer or great in business, period. Here they are in no particular order of importance.
(takes a huge deep breath!)
1.) Be personable. Be the kind of person that people are attracted to for who you are on the inside. In other words do not be someone you are not. Don't put on your "sales hat" when you talk to people because it will turn them off for the same reason it would turn you off. Create value; attract people to you like a normal business. It's easier to learn because you get to be YOU in the equation. Focus on building relationships. Build a rapport with someone before you begin telling them about the opportunity or the about the product or about the services. Come across as a solution provider before you provide the solution. Sell yourself before you try to sell a product. An important component to this is to simply be yourself as I mentioned a few sentences ago. So many people are afraid of network marketing because they believe they have to be someone they are not in order to sell stuff. A lot of network marketers teach that strategy and I personally do not agree with it because I would never buy anything from them. But, and I cannot neglect to mention this, while you are being yourself you cannot be afraid to step outside of your comfort zones to develop yourself even if it's just in baby steps.
Be who you innately are but do your due diligence to seek out the knowledge to develop yourself so that you can really begin to harness all of the talents that you have, all of the talents that you have that you didn't even know you had and then you will begin to realize all of the potential that you have to do great things and have amazing positive impacts on other peoples lives including your own. If you build a mutual respect and trust with someone, then when they come to you for a solution to a problem, or some advice, or a vehicle to reach their dreams they will listen to what you have to offer them. In this business it is much more fun to have people seek you out rather than YOU seeking out people for your business.
Pitching is ok from a conversational value based way. It's an art and a skill. There is a difference between pitching from a selfish mindset to pitching in a selfless value based solution providing mindset. Until you get that particular value model you will struggle in all areas of business.
2.) Provide attractive value! In the end it's the products or services or both that has to be valuable. If you and your down line is not moving product or volume then the business may not make it down the road if product volume never picks up. You don't have to move lots of product and volume right away but eventually you should be moving more product and volume as you get better and that is the key! Most of the time it's the people who get into network marketing without having any experience or knowledge about it before hand who end up succeeding! This is because they are teachable and willing to learn! The ones without a thirst for knowledge and without a willingness for self development are left frustrated and wondering why they aren't making it while others are. Network marketing opportunities do not have any biases or prejudices against anyone. We look for progression not perfection. Fail your way to success. That philosophy is enough for a whole other article which I am sure I will write someday but it does tie a little bit into this one.
You can be the most likable person in history and probably sell a mediocre product because you are liked and trusted but if the product is mediocre and doesn't really get the job done then word gets out through your customers own form of network marketing and product volume sharply decreases. Almost all network marketing companies and independent business owners go belly up within their first year of business because the product or service does not have sustainable attractive value. I continually read various statistics that cite anywhere from 90% to 99% of all network marketers fail within the first year!
This is where I think team BeachBody is the best solution in the world for failure. This is my personal choice and with very good substantial reason. The products get the job done. They don't just get it done; they get it done amazingly well. Sure every company out there will make claim to the same and my only rebuttal to that is this. Look at my own very personal transformation story. My results are HUGE. I went from skinny straggly stick boy to muscles and an ideal example of optimum fitness all in 90 days. I have the before and after pictures and statistics to prove it so there is no denying these products are amazing. I also happen to know that there are tens of thousands of other people with amazing team BeachBody style documented transformation stories I am friends with several of them.
The value of these products, the value that I place on them when I talk about them to other people totally and completely takes care of adding over all sustainable attractive value to BeachBody as a whole for those looking for a solution to get into better shape. The fact I am making a good chunk of change by helping people in the BeachBody opportunity adds value to the BeachBody opportunity for those looking for a solution to a long time desire to be self employed, or for extra money or even a solution for a desire to make millions doing something they love. The fact that there are fellow BeachBody coaches making nothing, or making an extra income, or making tens of thousands of dollars every WEEK while doing it PART TIME just goes to show the possibility is there without bias or prejudice for whatever you want the opportunity for.
3.) Skills! You must know what you are talking about. If you don't have at least a fundamental understanding of the products and services you represent then you will look un trust worthy and possibly even stupid when asked basic questions. It is fine if you don’t know a lot when you are first starting up especially in the BeachBody opportunity because you are part of a team of beginners and experts when combined have all the knowledge in the world about the products, services and the company. You just want to make sure that you are seeking out the knowledge so that you can begin to provide more attractive value in the eyes of people you talk to. If it’s been a while since you signed up and you still don’t have basic knowledge you won’t appear as a leader to your team. Don't be behind the learning curve in business. An economy rewards those who have skills that are valuable to the market place and then shows those skills to others. That is Economics 101 as basic as it can be in capitalism.
Now having one or two of the three characteristics (skills, value or personality) may move a few products here and there but if you can combine the three then you can't help but to WIN and you will probably never have to get another job for another employer that you do not like ever again. How sweet is that?
You may not believe this but I did not have ANY writing or talking skills when I started out a year and a half ago. There were others who started out about the same time I did, did nothing with it and are no further along than when they started. There are others like me who attended the BeachBody training calls, worked out regularly, read the material, asked questions, stayed connected to my up line and my down line, sought out the knowledge regularly and as a result I have a significant automatic deposit into my bank account every single week. I know this is cliché, but seriously if I can learn this stuff so can you.
If you already have a solution for reaching your dreams and it is working out as such then run with it! If you want a change in your life and you do not have a viable solution yet (it’s time for some affirmation in the truth) then I invite you to talk to me.
Tom Birkenmeyer – Independent Team BeachBody Coach
Passion For Fitness
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