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Sunday, December 27, 2009

Infomercial Gimmicks - Learn to Pay the Price

The New Year is coming and so are the New Years resolutions to get healthy that most people will make and never follow through with. The exercise gadgets and gimmicks hit the airwaves more frequently this time of year to match the consumer demand to “try” to get healthy this year and fail like all the years past. If you think about it; it's a perfect match. Sell a bunch of useless exercise equipment and magic pills that don't work to people who are not serious about their goals to get healthy anyway. It's a perfect scheme that the industry of Schemers are more than happy to exploit in anyone willing to buy their products. Sure we all want to get healthy but there is a price to pay to getting healthy. If you aren't willing to pay the price to get healthy you're not serious about getting healthy.
  • The most innovative piece of exercise equipment ever!
  • No exercise, no diet changes, no change in life style whatsoever and loose weight anyway with this magic potion that you must have!
  • This one machine with this one exercise helps you loose weight and get abs!

These are the tag lines behind the false solutions the infomercial schemers have been selling us and we are still getting fatter but with less money in our pockets. Now maybe you just honestly don't know these are gimmicks because you never sought after the knowledge and made the discovery. You've got to continuously learn and grow toward your human potentials or you'll just be taken advantage of for your money; that's life. But if you know these are gimmicks and somehow feel “this time it will be different” believe me it won't be any different except your pockets will be even emptier with nothing to show for just like past efforts.

New gidgets and gadgets never work because our anatomy and physiology has not changed for thousands of years. Even if you believe in the theory of evolution it takes millions of years for that stuff to change or evolve. It's so ridiculously simple. Our bodies have not changed so why would a new piece of exercise equipment be any different? It's not. It just has a new look and a new presentation. Your body still operates the same as our body has for the past who knows how many thousands of years in our human history. A new “innovative” piece of exercise equipment is not going to change that.

Fortunately (fortunately for us consumers not fortunately for the gimmick manufacturers) the gimmick industry infomercials all have disclaimers by law. Granted it's in very small font and whizzes by the TV screen in the blink of an eye in hopes that you won't see it or pay attention to it but it's still there. It always says something along the lines of, “Results not typical – participants also followed a low calorie diet and participated in a regular exercise program”. This disclaimer, as far as I have noticed, is always displayed right underneath the super cut looking demo people with their six pack abs and diamond cut arms. Do you know what this means? It means you can do five million reps every day on your brand spanking new state of the art revolutionary machine and you are still not going to look like that guy or girl in the infomercial. Nobody will. If you want to look like those people in the infomercial then you have to have a similar experience as they did which includes a low calorie diet and regular exercise program in conjunction with that handy dandy new innovative state of the art machine. By the way, you can bet your last penny that those participants in the infomercials would look exactly the same with or without that never before seen revolutionary brand spanking new machine. Why? Because they participated in a low calorie diet and regular exercise program. If that's the case then what's the point of this new machine with a fancy new design and presentation? Ladies and gentlemen their sole purpose is to take your money by exploiting your lack of knowledge and desperation to get healthy. I wouldn't fuel that kind of demand if I were you. Believe me there will be plenty of others who will buy their gimmicks which will just fuel more infomercial gimmicks in the future to flood our television sets and radio stations with. I wouldn't be part of that vicious supply and demand cycle if I were you.


Now here is a disclaimer or a tag line that you can believe in! “Results may vary”. We all know we've got our own DNA which makes us unique. With that comes our own individual human potentials. My potentials are going to be different than yours. Not better or worse, just different; but just as valuable as yours. Life's ventures are all about growing toward your own human potentials. Why not get as healthy as you can? Health is one of lifes many ventures and consequently it's kind of hard to live up to any of our other potentials without good health. For the love of yourself and everyone you love grow toward the full potentials of your health for life!

Now about that Price to Pay I mentioned in the beginning of this article...

Every life changing decision involves a price to pay one way or the other. One decision has a relatively small price while the other can be totally devastating over time. One price to pay is the price of discipline which can be weighed in ounces. The only alternative price to pay is the price of regret which can be weighed in TONS without exaggeration. Most of us would say the price in ounces is the much better decisions but even still most of you will read this and opt out of discipline which over time is synonymous with regret. Some of you will instead take on the worth while price of discipline and live a fulfilled life rather than a life of regret. There is no middle road or even keel you're either headed toward your dreams and goals or you're becoming more distant from them. To think you're taking the “third option” of a middle road is simply naive to think so. The even keel middle of the road philosophy is devastating; it's a facade. It's devastating because if you really believe in that devastating philosophy you're more likely to not take up those daily disciplines that put you on the path toward success. If you're not on the path to success then you're on the path to regret and devastation. With only two paths why not go for the one of fulfillment? I'm not telling you what to do here but you should at least know so you can make your own informed decision. I'm not telling you what to do but I hope you take the path of enlightenment and fulfillment.

At this point you may be asking, “OK Tom so what is the answer to getting healthy?” The answer is the same answer that has always been the answer for healthy people for thousands of years. The answer is a variety of physical activity, curiosity, sound nutrition, common sense and continuous learning. But that's only half it if! If you just do this for one day, for one week, for one month, it will not work for you. You have to make a few simple changes to your lifestyle, pick up a few new disciplines that will bring you closer to your goals not take away from those goals, and then do them EVERY day. I'm telling ya it won't work if you just do it for a little while and then quit. If it's not “lifestyle” then it doesn't count even if you eat 100% clean that day or that week or month.

I believe Team Beachbody is the best, most affective and most convenient mechanism to getting on a path toward your full human potential. There are tens of thousands of extraordinary success stories to prove it including my own extraordinary success story. Unlike the infomercial gimmicks; we did not do anything more or less than our respective Team Beachbody program. In a Beachbody or Team Beachbody infomercial you will never see the disclaimer, “participants used program in conjunction with diet and regular exercise program”. Why not? Because that IS the regular exercise and nutrition program! All of the men and women you see in those infomercials with the amazing results didn't do anything else they just followed the program as advertised in the infomercial! “OK Tom so how do you know for sure the men and women in the Beachbody or Team Beachbody infomercials are for real?” Because I know at least half of them personally! Plus, yours truly is in the P90X Beachbody Infomercial! I just followed the program and that was good enough for Beachbody to include me in one of their infomercials. I didn't do anything else. No trickery, gadgets, gimmicks or magic potions. They are very up front that it is hard work with lots of sweat involved but the solution in knowing exactly what to do to get super healthy is easy. You just follow the program! In a way this method of advertising doubles as a filtering mechanism to discern those who are afraid to pay the price of discipline for the worth while rewarding benefits of great health from those who are not serious enough about getting healthy to pay the price of some simple disciplines. Sadly they are more likely to quit on themselves or opt for the infomercial gimmicks only to re-establish the same new years resolutions next year with the same failed results the years prior.

Team Beachbody hasn't been around thousands of years; more like 11 or 12 as I write this in Dec. of 2009. Beachbody simply harnesses the same power of the human body and its innate ability to keep the body free of disease and sickness that has been part of our natural anatomical and physiological being for thousands of years. Infomercial Gimmicks are selling you a product that really has nothing to do with our bodies innate desire to be healthy.

It's possible to get healthy without Team Beachbody. Very few select people have for thousands of years and even fewer in recent decades with the advent of modern luxury life styles and the increasing quantity of infomercial gimmicks. Team Beachbody isn't for everyone but if you need to make some changes and you're sick of fooling around with stuff that doesn't work then I'm telling you that you can make drastic changes to your health and you can start TODAY. Today is always the best day to start because the longer you wait the more distance you WILL have to cover to get from point A to point B. Some of you want to wait but your body will not wait.  While you're waiting your body is continuing the downward slope of deconditioning; making it more difficult for you to even just get out of the starting gate and ultimately succeed when you mentally decide it's time to get started.  Your body is entirely ignoring your desire to "put it off" for another day.

If you've already made the decision to make some changes and get healthy then make the decision to act TODAY. It's never too late to start. It's always too late to wait. Deciding to get healthy will not get you healthy. Deciding to take action toward your aspiration to get healthy WILL get you healthy. Close the gap between deciding and doing. Close that gap today and every day.

"OK Tom I'm ready to get started TODAY but how do I even get out of the starting gate and make my goals become real?  My problem is I don't know how!  I need some direction can ya help me out here?"  Read my subsequent article, “Goal setting and Success for the rest of your life”  If you have goals, I hope that you do, this article will help you envision them to make them real in your life!

Great health should NEVER be an annual new years resolution thing. Make great health a LIFE long thing and watch everything else in your life become easiser.

Tom
Passion Fitness

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